gutfeel.com

Wars were fought back in the days for land, just to prove dominance. Business nowadays is also like a war, and the goal is to reach as many people as possible, maximize the profit margin, improve the quality, and on the whole just prove to the rest of the dominance. Marketing plays a crucial role in this quest and branding is an important part of the marketing strategy.

A product or service is better recognized by a name, a symbol. This is the basic ideology behind the branding. There are certain psychological aspects that play a crucial role when a customer selects a particular product or service based on its branding. Marketing strategy capitalizes on this fact for better sales and ultimately better profits.

History:

Talking of TV commercials, I was really impressed with Abhi-Aish  Lux ad. Aish looks gorgeous as ever and Abhi is also looking hot for a change.

Another impressive one is the new Tata DOCOMO commercial. It shows people in a train bonding together. The expressions on their faces are really refreshing. The tagline – Why walk alone when you can dance together – is also quite impressive.

Another good one is of Red Label tea. In this ad, when the wife wants to visit her mom, the husband feigns 104 fever by dipping the thermometer in the tea cup. But how does this depict the quality of the tea is beyond my comprehension.

Big Boss on Colors channel has always been one of my favourite shows in spite of new reality shows cropping up like jungle weeds these days. Season 3 is gaining the kind of negative publicity which the first two seasons failed to achieve. I am surprised by the frequency of foul language being used on the
show. It is so high that it is disrupting the natural flow of the show. The director of the show must be tired of the number of times he has to order deletion of the abusive words.

I was inspired to write on this topic by a facebook friend who had asked a simple question – ‘How relationships work?’. Though this question is quite simple the answer is extremely convoluted and difficult to understand. Though I am not a pro on this topic, I would like to add that almost ten years of married life has taught me enough to write a paragraph about relationships in general.

It is a very old concept that relationships work if you care for each other! I hate the word ‘care’ so much so that might not want to hear it all my life. However, I do respect the connotations it carries in different contexts. For example, a mother will naturally care for her child without being told by anyone. A father is supposed to care or look after the financial needs of the family irrespective of the fact whether his wife is working or not.

I remember the day you entered my world
The doctor said it’s a baby girl
I counted all your fingers and your toes
That’s just what you do, every mother knows.
I took you home as proud as could be
This precious gift God had given to me.
I changed dirty diapers and never got sleep
It was all worth it you were mine to keep.
But as you grow up and blossom into a flower,
I guess I would need you more than you need me!!!