gutfeel.com

Got up today thinking about Rouvanjit, the 13 yr old who was studying at the prestigious school, who committed suicide after being caned by the principal. Today the news is that they have banned the cane but the principal refuses  to step down! As a parent myself, I am feeling extremely sad and disgusted that such archiac methods of instilling discipline are still in use.

I am scared too coz the parents don’t know what happens inside the school! Maybe such schools should get a lesson in child psycology. The teachers should be taught how to deal with the students as they are very sensitive at such a tender age. Faults like coming late to school or not completing the homework should be brought to the notice of parents if it happens regularly. Otherwise things should be sorted out with the child in an amicable manner.

This issue has been cropping in my mind ever since I got myself registered to websites like facebook, orkut, twitter, and linkedin. There is so much scope of putting up all information about yourself, right from educational qualifications to which movies and songs you like, and that is mind boggling. Not to forget the images and videos which can elaborately depict your vacations, day to day activities and likes and dislikes. Facebook also has an option to add links from different websites which can be viewed by friends and acquaintances alike. To top it all, there is an option of updating your status message time and again which is so very fashionable as loads of discussions happen on topics such as “I am getting late for office”.

Wars were fought back in the days for land, just to prove dominance. Business nowadays is also like a war, and the goal is to reach as many people as possible, maximize the profit margin, improve the quality, and on the whole just prove to the rest of the dominance. Marketing plays a crucial role in this quest and branding is an important part of the marketing strategy.

A product or service is better recognized by a name, a symbol. This is the basic ideology behind the branding. There are certain psychological aspects that play a crucial role when a customer selects a particular product or service based on its branding. Marketing strategy capitalizes on this fact for better sales and ultimately better profits.

History:

Talking of TV commercials, I was really impressed with Abhi-Aish  Lux ad. Aish looks gorgeous as ever and Abhi is also looking hot for a change.

Another impressive one is the new Tata DOCOMO commercial. It shows people in a train bonding together. The expressions on their faces are really refreshing. The tagline – Why walk alone when you can dance together – is also quite impressive.

Another good one is of Red Label tea. In this ad, when the wife wants to visit her mom, the husband feigns 104 fever by dipping the thermometer in the tea cup. But how does this depict the quality of the tea is beyond my comprehension.

Big Boss on Colors channel has always been one of my favourite shows in spite of new reality shows cropping up like jungle weeds these days. Season 3 is gaining the kind of negative publicity which the first two seasons failed to achieve. I am surprised by the frequency of foul language being used on the
show. It is so high that it is disrupting the natural flow of the show. The director of the show must be tired of the number of times he has to order deletion of the abusive words.