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This is a poem that I learnt by heart in school (class V or VI) which seems like it will stay with me forever

Hawa hoon hawa main, basanti hawa hoon,

Suno baat meri, anokhi hawa hoon,

Badi bawli hoon, badi mast maula,

Nahi kuch fikar hai, badi hi nidar hoon,

Jidhar chahati hoon, udhar ghoomti hoon,

Musafir ajab hoon.

Na ghar baar mera, na uddeshye mera,

Na iccha kisi ki, na asha kisi ki,

Na premi na, na dushman,

Hawa hoon, hawa main basanti hawa hoon.

If I remember correctly this was by Mahadevi Verma. Education has its own tags attached. Some things are difficult to learn and some things stay with you forever. Such is life.

FB or Facebook is a hugely popular social networking website with a layout and functionality that is quite user-friendly. To a normal user, it comes across as a platform for general friendly interactions and keeping in touch with distant relatives and friends. But as there are exceptions attached to almost everything, there is a group of people who are deadly against it and think of it as some evil on earth.

Quite cynically, these are the same people who maintain their account lying low and enjoy the interactions with their own state of mind. They would occasionally post pictures of their family and friends and throw in some things here and there just to make their presence felt. I wonder sometimes the kind and level of frustrations they are carrying within themselves. Would such breed ever delete their accounts and vanish from the scene where Angelina Jolie and Jonny Depp are somewhere being discussed in good humor. The answer is plain NO! (I find it quite interesting when people use the font size and font shape to emphasize importance, strength and so on. Actually, that’s the way it is, and I also comply to that many a times. Excuse the hormones please! )

Got up today thinking about Rouvanjit, the 13 yr old who was studying at the prestigious school, who committed suicide after being caned by the principal. Today the news is that they have banned the cane but the principal refuses  to step down! As a parent myself, I am feeling extremely sad and disgusted that such archiac methods of instilling discipline are still in use.

I am scared too coz the parents don’t know what happens inside the school! Maybe such schools should get a lesson in child psycology. The teachers should be taught how to deal with the students as they are very sensitive at such a tender age. Faults like coming late to school or not completing the homework should be brought to the notice of parents if it happens regularly. Otherwise things should be sorted out with the child in an amicable manner.

This issue has been cropping in my mind ever since I got myself registered to websites like facebook, orkut, twitter, and linkedin. There is so much scope of putting up all information about yourself, right from educational qualifications to which movies and songs you like, and that is mind boggling. Not to forget the images and videos which can elaborately depict your vacations, day to day activities and likes and dislikes. Facebook also has an option to add links from different websites which can be viewed by friends and acquaintances alike. To top it all, there is an option of updating your status message time and again which is so very fashionable as loads of discussions happen on topics such as “I am getting late for office”.

Wars were fought back in the days for land, just to prove dominance. Business nowadays is also like a war, and the goal is to reach as many people as possible, maximize the profit margin, improve the quality, and on the whole just prove to the rest of the dominance. Marketing plays a crucial role in this quest and branding is an important part of the marketing strategy.

A product or service is better recognized by a name, a symbol. This is the basic ideology behind the branding. There are certain psychological aspects that play a crucial role when a customer selects a particular product or service based on its branding. Marketing strategy capitalizes on this fact for better sales and ultimately better profits.

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